Introducing Flossbach von Storch, Germany’s largest independent asset manager
Flossbach von Storch, founded over 25 years ago by Kurt von Storch and Dr. Bert Flossbach in Cologne and expanded to Luxembourg in 2012, offers a range of multi‑asset solutions, often supplemented with physical gold to provide a safety net in investors’ portfolios.
With more than one million clients, from retail to international institutions, the firm reflects the founders’ philosophy of managing client assets as if they were their own and is praised as a model of success in Germany.
Markus Müller, Executive Management Board Member at Flossbach von Storch Invest S.A., oversees fund operations, marketing, accounting and taxes. He is interviewed by Silvia Grundner, Global Relationship Manager at BNP Paribas’ Securities Services business.
Key criteria when choosing a long-term fund services partner
As stressed by Markus, selecting a long-term asset servicing partner such as BNP Paribas is a decision which must be made carefully because it supports their strategy for years to come.
Critical criteria are technical – seamless interfaces, reliable transmission methods and system compatibility – as well as “soft”, such as the partner’s mindset, collaborative approach and problem‑solving attitude.
Internally, Flossbach von Storch runs a very clear and straightforward structure: portfolio managers in Cologne drive investment decisions, the Luxembourg management company handles fund‑operation setup and internal controls.
With funds distributed in ten markets and a blend of German and Luxembourg vehicles, flexibility is essential. Flossbach von Storch requires a partner that can mirror their own flexibility and BNP Paribas’s shared systems in Germany and Luxembourg help maintain a lean operational structure.
Another important aspect is that Flossbach von Storch has a single dedicated BNP Paribas contact who can either answer queries directly or route them to the right expert.
Delivering the required quality
After Flossbach von Storch’s move to BNP Paribas in 2024, the most significant challenge was the lack of certain reporting capabilities in BNP Paribas’ standard service suite. Frankfurt and Paris teams readily took on the challenge.
By refining automated audit‑log processes and welcoming Flossbach von Storch’s continual feedback, the teams raised the quality level to the required benchmark within a tight schedule.
What particularly impressed me was that there was a high level of motivation throughout the locations and the cooperation in particular was always very positive.
Asset management industry outlook
Markus believes the industry is entering the early phase of a new Kondratiev cycle, spurred by a surge of AI‑enhanced information technology. In the asset management industry, the speed and access to data have become decisive.
I therefore expect our partner to keep pace with technological development, to be part of it and especially actively shape it when the opportunity arises.
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Flossbach disclaimer
One of the purposes of this publication is to serve as advertising material.
The information contained and opinions expressed in this publication reflect the views of Flossbach von Storch at the time of publication and are subject to change without notice. Forward-looking statements reflect the judgement and future expectations of Flossbach von Storch. Actual performance and results may, however, differ materially from such expectations. All information has been compiled with care. However, no guarantee is given as to the accuracy and completeness of information. The value of any investment can fall as well as rise and you may not get back the amount you invested.
This document does not constitute an offer to sell, purchase or subscribe to securities or other assets. The information and estimates contained herein do not constitute investment, legal and/or tax advice or any other form of recommendation. In particular, this information is not a replacement for suitable investor and product-related advice and, if required, advice from legal and/or tax advisers. This publication does not address persons in jurisdictions in which access to information contained is not permitted (for example due to current legislation).
This publication is subject to copyright, trademark and intellectual property rights. The reproduction, distribution, making available for retrieval, or making available online (transfer to other websites) of the publication in whole or in part, in modified or unmodified form is only permitted with the prior written consent of Flossbach von Storch. If permission is granted, its scope must not be exceeded and attention must be paid to the origin of the duplicated material and to the rights of Flossbach von Storch.
Past performance is not a reliable indicator of future performance.
A comprehensive glossary of topics and terms (in German) can also be found at http://www.flossbachvonstorch.com/glossar/.
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